A microsite is a small, separate website, usually 5 to 30 pages, built around one service in one area, often on a domain that names both. Novarte AI offers microsite SEO services for local businesses: we check the real search demand first, build pages that Google and AI assistants can quote, and send every lead straight to you.
A microsite is a focused website with its own domain that covers one job well, for example drain cleaning in Sandy or spinal decompression in Salt Lake City. It sits beside your main website, not inside it.
A new page on your main site is usually the cheaper first move, and we will tell you when it is enough. A microsite earns its place when your main site cannot carry the topic: a city you serve but do not rank in, one high-value service buried among ten others, a new service line with its own audience, or a market you want to test before you commit.
The rule we follow: a microsite gets its own brand, with its own name, colors and voice, and a clear "in partnership with" line back to your business. A copy of your main site on a second domain helps nobody.
| Landing page | Microsite | Main website | |
|---|---|---|---|
| Size | 1 page | 5 to 30 pages | Every service and city |
| Job | Convert paid traffic | Rank for one service in one area | Represent the whole business |
| Domain | Usually your main domain | Its own, often service + city | Your brand domain |
| Earns organic traffic | Rarely | Yes, that is the point | Yes, across many topics |
Every microsite we build includes the research, the build and the tracking, so you can see from Google's own reports whether it is working.
Real monthly search volume for every service and city term, grouped into pages. We build what people search, not what sounds good in a meeting.
A short domain that says the service and the place. A matching domain helps people trust the click; it does not rank a thin site on its own.
One page per service, each one complete. Few strong pages beat many thin ones, and they are easier for Google to understand.
Neighborhoods, local conditions and local questions, each one sourced. No copy-paste city pages with the name swapped.
Every page opens with a direct 40 to 60 word answer, the format AI answers like ChatGPT and Gemini tend to quote. See our answer engine optimization work.
Structured data for the business, each service and the breadcrumbs. Clean static code with no page builder, so pages load fast on a phone.
A tracked phone number and a form that routes straight to you, so every call and request is counted. Pairs with our lead generation systems.
Google Search Console set up on day one, the sitemap submitted, and a monthly report of impressions, clicks and calls.
The domain, the code and the accounts are registered to you. If we part ways, the microsite stays yours.
We build in six steps, and step one can end with "do not build this", which is a useful answer too.
A microsite fits a local business that already knows which service and which area pay best, and whose main website cannot rank there on its own.
We will not sell you a microsite when a stronger main website is the better fix.
Microsites rank when each page answers one real search better than the pages already there; they fail when they rely on the domain name alone. Google reduced the boost from exact-match domains back in 2012, and its spam policies name doorway pages, many thin pages made only to catch searches, as something it demotes.
So the work is in the pages: real search demand behind every page, local details a generic page would not have, a direct answer at the top, and enough trusted links pointing in. The same method moves pages on a main website. On one client's site, three of the four city pages we built after the audit reached Google's page one; the numbers are in our Draper and Salt Lake City case studies.
A microsite is priced per project, after the free plan, because the price depends on the size of the job. We quote one number before any work starts.
The things that move the price:
The domain registration is paid by you and stays in your name.
Before you spend anything, you get:
Yes, when each page targets a real search and is better than what ranks today. A microsite lets one service or one city have a whole site focused on it. A microsite with thin or copied pages does not help and can be filtered out as a doorway site.
No, if it has its own unique content and its own purpose. Problems come from copying pages from the main site, or from building many near-identical sites. We write every microsite page new, and we link the two sites only where it helps a visitor.
No. A Google Business Profile belongs to a real business location. A microsite can support your existing profile, but we never create a second listing for the same business, because that breaks Google's rules and can get both suspended.
It depends on the competition in your area, and we check that before you spend anything. Google first has to find and index the new pages, then rankings build over the following months. You see the progress every month in Google Search Console, not in a report we made up.
Tell us your service and your area. We check the search demand and the competition, and send you a plan with a fixed quote, or an honest "build this on your main site instead".
Get a Free Microsite Plan