What this audit checks
Five things, in one pass. Each one answers a different question about why a site is not getting found.
Technical faults across your pages
Missing or duplicated title tags and meta descriptions, pages with no heading, broken internal links, redirect chains, and pages that are blocked from being crawled at all. These are the cheapest problems to fix and the most common reason a page that should rank simply is not in the index.
Google’s own speed scores
The audit pulls Lighthouse, which is the same engine behind the Core Web Vitals report in Search Console. It measures how fast the main content appears and how quickly the page answers a tap. Slow pages do not get penalised out of the results, but they lose the visitors who leave before the page draws.
Link authority
How many other sites link to yours, and whether those sites carry any weight. This is the slowest thing on the list to change and the strongest signal of the five. A site with almost no links will not out-rank an established competitor on technical tidiness alone.
The keywords you nearly rank for
Searches where you already appear near the bottom of page one or the top of page two. These are worth more than new keyword ideas, because the page already exists and Google already considers it relevant. Moving position 12 to position 6 is ordinary work; inventing a new number one is not.
Whether AI assistants name you
The audit asks ChatGPT, Gemini and Perplexity the kind of question a customer would ask, then checks whether your business is named in the answer. This is a separate result from your Google ranking. Plenty of businesses rank well and are invisible to assistants, usually because a crawler is blocked somewhere they never thought to look.
How to read the result
Read it in this order, and do not treat the scores as grades.
- Technical faults are counts, not opinions. A fault is either present or it is not. Start here, because the list is finite.
- A speed score is a range, not a number. It moves several points between runs on the same page. Only a change of roughly ten points or more means anything.
- Authority is relative. The figure on its own says little. What matters is the gap between you and the sites already ranking for the searches you want.
- An AI answer is one sample. Assistants give different answers to the same question on different days. One run tells you very little; a clear pattern across several runs tells you a lot.
What to fix first
Most reports fail because they list thirty problems of equal size. Work in this order instead.
- Anything that blocks a crawler. A page nobody can fetch cannot rank and cannot be quoted. Check that this includes the AI crawlers, not only Googlebot — some hosts and security services block them by default, without telling you.
- Pages that should be in the index and are not. Usually a stray no-index tag, or a page missing from the sitemap.
- The near-miss keywords. Improve the page that already ranks rather than writing a new one.
- Titles and descriptions on your money pages. Fast to change, and they decide how many people click a ranking you already have.
- Speed, then links. Both are real work over months. Neither is where to start.