The Audit Process
- Crawl Budget Analysis
- JavaScript Rendering Verification
- Internal Link Graph Mapping
- Core Web Vitals Performance Test
- Backlink Toxicity Check
Get Your Audit
Google doesn't rank websites it can't understand. We fix the deep architectural issues that invisible prevent Utah businesses from reaching Page 1.
Imagine building a skyscraper on a swamp. It doesn't matter how beautiful the building is; if the foundation is weak, it will sink. The same is true for your website. You can write the best content in the world, but if your site has crawl errors, slow server response times, or broken schema markup, Google will ignore you.
Novarte AI approaches SEO as an engineering problem, not a marketing problem. We look at the raw HTML code, the server logs, and the JavaScript execution path. We ensure that your digital asset is perfectly optimized for the bot-first economy.
This is especially critical in Utah's competitive market. When ten different law firms are fighting for "Personal Injury Lawyer Salt Lake City," the winner is often decided by milliseconds of load time and the cleanliness of their code structure.
We optimize your robots.txt and XML sitemaps to guide Googlebot to your most profitable
pages, ensuring no "crawl budget" is wasted on low-value content.
We fix duplicate content issues, canonical tag errors, and "orphaned pages" to ensure that every page you want ranked is actually stored in Google's index.
For modern sites, we ensure that JavaScript content is rendered server-side (SSR) effectively, so search engines see the full picture immediately.
Most SEO audits are superficial. They run a generic tool like SEMrush and hand you a PDF of "warnings" that don't impact revenue. At Novarte AI, our engineering audit touches the metal. We analyze the Critical Rendering Path to understand exactly how Googlebot parses your code.
We inspect the DOM (Document Object Model) specifically for Client-Side Rendering (CSR) issues. If your React or Angular app relies on the browser to execute JavaScript before content appears, you are invisible to 30% of crawlers. We implement Hydration Strategies or switch to Static Site Generation (SSG) to ensure instant indexability.
Keywords are dead; Entities are the future. We don't just "add schema"; we build a Connected Data
Graph.
We explicitly link your Organization entity to your Service entities and your
place (Location) data.
This disambiguates your brand for AI Answer Engines like Perplexity and Gemini, ensuring you are cited as the
primary source.
For sites with 1,000+ pages, Google allocates a finite amount of crawl resources. We analyze server logs to
identify
Spider Traps—infinite calendar loops, faceted navigation bloat, and parameter URL spikes—that
waste budget.
By tightening your robots.txt and parameter handling, we focus Google's attention solely on your
money pages.
Speed is a confirmed ranking factor, but "Total Blocking Time" (TBT) is the silent killer. We profile your main thread execution to identify third-party scripts (chat widgets, tracking pixels) that freeze the UI. We implement Facade Loading and script deferment strategies to ensure your LCP (Largest Contentful Paint) hits under 2.5 seconds on 3G networks.
PageRank flows like water. We map your internal link structure to visualize "PageRank Holes"—important service pages that are orphaned or buried too deep in the hierarchy. We re-architect your navigation and footer links to establish a Topic Cluster model, funneling authority from your homepage directly to your high-ticket service pillars.
Every line of unused CSS or JavaScript is a tax on your rankings. Modern WordPress themes often load 3MB of assets just to display a text page. We strip this down. Our HTML5 architecture typically loads in under 100kb. Lighter code = Faster Crawl = Higher Rankings.
Technical SEO is the foundation, but it works best when paired with our other engineering services.
Once your technical foundation is solid, we apply location-specific data layers to dominate the Utah map packs.
Explore Local Strategy →Speed is a ranking factor. We refactor your code to ensure lightning-fast load times that delight users and bots alike.
Explore Speed Optimization →Regular SEO often refers to content creation (blogging) and link building. Technical SEO focuses on the infrastructure of your website. It involves optimizing how Googlebot crawls, renders, and indexes your pages. Without a solid technical foundation, your content will never rank to its full potential.
Utah has a high concentration of tech-savvy competitors. If your website is slow, has broken schema, or confuses search engines, you will be outranked by competitors in Lehi and Salt Lake City who have cleaner code. Technical SEO levels the playing field.
Our audit covers over 200 checkpoints, including: Core Web Vitals speed tests, crawl budget analysis, internal linking structure, XML sitemap validation, canonical tag auditing, and deep schema markup verification. We provide a prioritized list of fixes based on revenue impact.
JavaScript is heavy, resource-intensive, and difficult for search/crawlers engines to read accurately. It requires "rendering," which delays indexing and wastes crawl budget. By using strict HTML5 and CSS3, we ensure your content is instantly readable by Googlebot, giving you a massive speed and ranking advantage over competitors using React or Wix.
We recommend a comprehensive technical audit at least once per quarter, or whenever you push major code updates. Google updates its algorithm thousands of times a year; keeping your infrastructure compliant is an ongoing engineering task.
Schema Markup (JSON-LD) is code that helps search engines understand the context of your data. It powers 'Rich Snippets' like star ratings, event times, and product prices in search results. Implementing proper schema can increase your Click-Through Rate (CTR) by 30% or more.
Absolutely. Technical SEO includes optimizing page speed and mobile usability (Core Web Vitals). A faster, glitch-free user experience directly correlates with higher conversion rates and lower bounce rates.
Yes. E-commerce sites (Shopify, Magento, WooCommerce) often have the most complex technical issues due to faceted navigation and duplicate content. We specialize in solving these 'crawl traps' to ensure every product page has a chance to rank.
Most critical errors (404s, broken redirects, missing meta tags) can be fixed in the first 30 days. More complex architectural changes, like site migrations or URL restructuring, carefully planned over 60-90 days to preserve existing rankings.
Yes. Technical SEO ensures your location data is structured correctly for Google Maps. For a deep dive into map rankings, we recommend pairing this service with our Local SEO package.